LOGO DESIGN

Golden Girl Granola LogoGolden Girl Granola

THOUGHT FOR FOOD & SON was retained by Golden Girl Granola to up-date their logo that would be used for their new retail packaging. Golden Girl Granola is a family owned company that makes small batches of super premium granola.

THOUGHT FOR FOOD & SON’s first step was to up-date and bring the “Golden Girl” to life by illustrating her as more of a three-dimensional character without losing the existing brand equity that Golden Girl Granola had built with it consumers. The next step was to incorporate the “Golden Girl” into a logo using the original sun element by creating a sun symbol that would act as the focal point when designing Golden Girls Granola’s new retail packaging.

The Ravioli-Store-logo- Copy

The Ravioli Store

THOUGHT FOR FOOD & SON was retained by The Ravioli Store to design their new logo that would be used in the development of their new retail packaging. The Ravioli Store, founded in 1989, has been a leader in providing their artisan hand-crafted pasta to over a thousand professional chefs, many whom refer to their ravioli as “the best ravioli on the planet.”

Understanding the quality and the uniqueness of their ravioli, THOUGHT FOR FOOD & SON designed the logo using a golden square to represent the product and then using a strong type treatment for name identity incorporated with a wheat stock to signify its artisan roots.

logo-jscott

JScott Foods

THOUGHT FOR FOOD & SON was retained by Raw Seafoods to create a new company name, logo and tagline for their new line of value-added seafood products.

THOUGHT FOR FOOD & SON presented 20 names and 10 taglines to Raw Seafoods based upon the following criteria:

  • Owners ethnic backgrounds and names
  • Unique and authentic product offering
  • Great taste and fresh flavor
  • Convenient, reliable product quality
  • Name should be simple and easy to pronounce
  • More memorable if it conveys visual identity

THOUGHT FOR FOOD & SON’S recommendation was to use the name JScott based upon the owners first names – Jay and Scott and the tagline “Designed for Taste.”

capecode-logoCape Cod Select

THOUGHT FOR FOOD & SON was retained by Cape Cod Select to design and position their new fresh frozen cranberry product. Based upon research, we understood the importance of consumers perceptions that the best tasting cranberries are grown on Cape Cod.

Armed with that information, THOUGHT FOR FOOD & SON designed a logo based upon the heritage and history of cranberry growing on Cape Cod by incorporating a lighthouse with the arm of Cape Cod overlaid with cranberry vines.

Cape Cod Select’s frozen cranberries are the first fresh frozen cranberry product at retail. Based upon this, THOUGHT FOR FOOD & SON created the tagline “Cranberries for All Seasons.”

logo-bitesRave Bites

THOUGHT FOR FOOD & SON was retained by Rave Bites to design their new company logo, retail packaging and tagline for entrance into the U.S. retail marketplace. Rave Bites offers consumers a line of organic, gluten free and vegan handcrafted energy snacks.

Understanding the health conscious consumer, THOUGHT FOR FOOD & SON effectively designed Rave Bites’ logo to communicate the emotional qualities and true intrinsic values of the Rave Bites’ brand and products.

Rave Bites is at the cutting edge of the organic snack category using ingredients such as Chia, Cacao Goji and Carob Super Greens. Based upon the healthiness of Rave Bites, THOUGHT FOR FOOD & SON created the tagline “Energy for the Mind, Body & Soul.”

logo-dellsDell’s Maraschino Cherries

THOUGHT FOR FOOD & SON was retained by industry icon Dell’s Maraschino Cherries to rebrand their company by designing a new contemporary logo and complete rebranding of their retail, foodservice and Dell-Anna labels.

Understanding that Dell’s Maraschino Cherries new logo would be used across all brand touch points, THOUGHT FOR FOOD & SON designed a logo that immediately portrays a strong visual identity of the Dell’s Maraschino Cherries name, product identity and incorporation date of the company.

 

logo-finefoodsMaristella’s Fine Foods

THOUGHT FOR FOOD & SON was retained by Great Eastern Seafood to create a new company name, logo and tagline for their new line of value-added seafood products.

THOUGHT FOR FOOD & SON presented 20 names and 10 taglines to Great Eastern Seafood based upon the following criteria:

  • Italian-ness
  • Unique and authentic treat
  • Great taste and fresh flavor
  • Convenient, reliable product quality
  • More memorable if it conveys visual identity

THOUGHT FOR FOOD & SON’S recommendation was to use the name Maristella’s based upon a fishing boat from their ancestor’s home village of Marsala, Sicily. THOUGHT FOR FOOD & SON created the tagline “Wholesomeness in Every Bite” to reflect the use of family recipes to create their value-added seafood products.

logo-speeddogBoston Speed Dog

THOUGHT FOR FOOD & SON was retained by Boston’s world famous Boston Speed Dog to design a new logo for use on their food truck and label designs for their homemade barbecue sauce and relish.

Fun Fact: Warren Buffet and his friends ate at Boston Speed Dog and he enjoyed the dog so much he joked that he wanted to buy the truck!

 

chloe_foods_4colorChloe Foods Corporation

Chloe Foods Corporation, one of the largest food manufacturers with over 600 employees retained THOUGHT FOR FOOD & SON to create its brand identity in the United States after their purchase of Blue Ridge Farms.

THOUGHT FOR FOOD & SON designed the new logo based upon their Greek heritage and “Chloe,” being the name of the CEO’s daughter. THOUGHT FOR FOOD & SON designed the logo to resemble an ancient Greek provincial coin eulogizing Chloe on the front of the coin.