PACKAGING

FamilyThe Ravioli Store

The Ravioli Store, a producer of all natural hand-crafted artisan ravioli retained THOUGHT FOR FOOD & SON to design their logo and new retail packaging for entrance into the U.S. retail marketplace. The Ravioli Store has supplied their all natural hand-crafted artisan ravioli to over a thousand professional chefs, many who refer to their ravioli as “the best ravioli on the planet.”

THOUGHT FOR FOOD & SON designed the new packaging using simplistic, appetizing ravioli product photos to guide consumers into their buying decision. Pastel colors were layered on white with black borders resulting in a bold classy design that is colorful, but refined. Our goal was to create packaging that looked as great as the ravioli’s taste.

The product launch has been a tremendous success with The Ravioli Store being placed in several prominent retailers on the East Coast.

THOUGHT FOR FOOD & SON’S responsibilities included: Logo design, product photography, retail packaging design and retail sales collateral.

Prunte Product labelsPrünte Bread GmbH

Prünte Bread GmbH of Gelsenkirchen, Germany, a six generation family bakery retained THOUGHT FOR FOOD & SON to design their new brand identity for their Rye Bread, Pumpernickel Rye Bread and Sunflower Rye Bread for entrance into the U.S. retail marketplace.
THOUGHT FOR FOOD & SON designed the new labels by creating a visual symbol that could be easily transferred from one flavor of bread to another and differentiating them by use of color. The new label significantly increased the products shelf visibility and makes it easier for consumers to make a quick buying decision.

Both retailers and consumers agree, Prünte Bread’s U.S. product launch has surpassed both the company’s and retailer’s expectations.

THOUGHT FOR FOOD & SON’S responsibilities included: label design and retail sales collateral.

Australis-Barramundi-Fish-Costco-Club

Australis Aquaculture

THOUGHT FOR FOOD & SON worked with Australis Aquaculture in developing their first retail package for entrance into the club store channel. THOUGHT FOR FOOD & SON designed five front cover concepts and three back panel concepts that were tested in consumer focus groups to determine consumer perceptions on the following:

  • Purchase and Usage Behavior
  • Design – Fonts, Photo Placements & Logo Treatments
  • Packaging Copy Points – Benefits & Attributes
  • Taste Testing

Based upon consumer feedback and their lack of awareness of the Barramundi Fish in the United States, THOUGHT FOR FOOD & SON spotlighted an appetizing photo of the fish “THE PACKS HERO” to alert consumers that Barramundi is part of the white fish family. The design emphasizes that consumers were in for a sensational eating experience.

THOUGHT FOR FOOD & SON’S responsibilities included: logo design, packaging design, product photography and retail sales collateral.

capcodeCape Cod Select

THOUGHT FOR FOOD & SON worked with Cape Cod Select in designing their company logo and retail packaging for their new line of fresh frozen cranberry products. THOUGHT FOR FOOD & SON developed four front cover designs and three back panel concepts that were tested in consumer focus groups to determine consumer perceptions on the following:

  • Purchase and Usage Behavior
  • Package Design – Fonts, Product Photo & Logo Placement
  • Packaging Copy Points – Benefits & Attributes

Based upon focus group results, it was determined that consumers felt that the freshest and best tasting cranberries are grown on Cape Cod. Therefore, THOUGHT FOR FOOD & SON designed Cape Cod Select’s retail packaging using dynamic product photos and center bottom logo position so consumers could quickly make the connection between cranberries and Cape Cod, thus taking advantage of their perception that the best tasting cranberries are grown on Cape Cod.

THOUGHT FOR FOOD & SON’S responsibilities included: logo design, packaging design, product photography and retail sales collateral.

Aurora-ProductsAurora Natural

Aurora Natural, a packer of organic and all natural products retained THOUGHT FOR FOOD & SON to design their new Grab & Go retail package line that consisted of twelve SKU’s for entrance into the convenience store channel.

THOUGHT FOR FOOD & SON designed the new line by using a bright color scheme and a small window format allowing consumers a glimpse of each product. Each package has its own product description guiding consumers into his or her buying choice.

THOUGHT FOR FOOD & SON’S responsibilities included: packaging design and retail sales collateral.

Maristella's-Fine-FoodsMaristella’s Fine Foods

Great Eastern Seafood of Boston retained THOUGHT FOR FOOD & SON to launch their new company, Maristella’s Fine Foods and its line of seafood pot pies.

THOUGHT FOR FOOD & SON designed the new product line using a strong product visual, while incorporating Maristella’s Italian themed logo to reinforce the product’s heritage and confirm to consumers they are purchasing an authentic Italian product. Color flavor bands with silhouetted product identity (shrimp/salmon) provide consumers an easy way to identify each product.

THOUGHT FOR FOOD & SON’S responsibilities included: Nomenclature of their company’s name, product names, logo design, packaging design, product photography and retail sales collateral.

icecream-package-designBrigham’s Ice Cream

Brigham’s Ice Cream was our first packaging design client and gave birth to THOUGHT FOR FOOD & SON. Faced with stiff competition from national yogurt brands, Brigham’s Ice Cream retained THOUGHT FOR FOOD & SON to reinvigorate the existing packaging and sales of their élan frozen yogurt line.

Yogurt unjustly suffers from the perception that consumers must sacrifice taste when they eat low fat foods. Armed with that information, THOUGHT FOR FOOD & SON designed a new package that temps consumers with a bowl of frozen yogurt on both the front of the tub and lid. Where the original package emphasized the brand name, THOUGHT FOR FOOD & SON’S package design emphasizes that consumers are in for a sensational dessert experience.

THOUGHT FOR FOOD & SON’S responsibilities included: packaging design, product photography and retail sales collateral.

jerknationJerk Nation

Jerk Nation, a manufacturer of Beef Jerky retained THOUGHT FOR FOOD & SON to launch their new line of seven new “Season ‘N Shake” beef jerky products for entrance into the U.S. retail marketplace. Jerk Nation’s “Season ‘N Shake” beef jerky is the only beef jerky products on the market today that come with individual packets of spice blends.

Working with Jerk Nation, THOUGHT FOR FOOD & SON created a One-of-A-Kind new flexible duel-compartment package that allows consumers to tear open the seasoning packet and then sprinkle the spices directly onto the beef jerky in the second compartment. Then, consumers can close the bag, shake it and eat the freshly seasoned beef jerky.

THOUGHT FOR FOOD & SON designed the new package by enhancing the uniqueness of the beef jerky by using a strong visual of the Jerk Nation logo, type treatments and rustic color schemes needed to compete against national brands.

THOUGHT FOR FOOD & SON’S responsibilities included: packaging design, retail display and retail sales collateral.

healthysolutionsHealthy Solutions Spice Blends

Healthy Solutions Spice Blends retained THOUGHT FOR FOOD & SON to revive their existing packaging of the 16 distinct spice blends. Healthy Solutions Spice Blends are made with no fillers or preservatives, no MSG, and are low in carbohydrates.

To meet Healthy Solutions Spice Blends goal of becoming a national brand, THOUGHT FOR FOOD & SON designed a package which created a whole new level of sophistication by using a strong “spice visual” on the front of the package and a bottom executed window to show the unique colors and freshness of the spice blends.

Since the new packaging hit retailer’s shelves, consumer response to the packaging has been overwhelming and Healthy Solutions Spice Blends has seen a substantial increase in sales.

THOUGHT FOR FOOD & SON’S responsibilities included: packaging design, retail display and retail sales collateral.