The Smart Startup-Marketing Choice for Emerging Food Companies

The Smart Startup-Marketing Choice for Emerging Food Companies

Since 2005, Thought For Food & Son Has been Helping Start-up Food Companies Achieve Success

Where do I start? That’s a question Thought For Food & Son hears all the time from emerging food companies looking to launch their new products. Since 2005, Thought For Food & Son has helped launch many new emerging food companies such as Bakery On Main®, SuperSeedz®, Cape Cod Select®, Flavor Bombs®, Healthy Solutions Spice Blends® and Jerk Nation® achieve early success in the ever competitive food industry.

Research from Mintel’s GNPD Database shows that over 3,000 new food products are launched yearly within the United States. It’s estimated that 70-80% of those launches fail within the first two years.  A 70-80% failure rate represents considerable loss of resources in terms of both money and management time. As a leading creative boutique that specializes in the food industry, Thought For Food & Son understands what it takes to successfully launch a new product, increase product distribution and drive product trial and sales during those critical first two years.

What distinguishes Thought For Food & Son from other marketing agencies is their ability to match their clients with the appropriate brokers and distributors needed to get their products in front of retailers. Moreover, Thought For Food & Son’s expertise and extensive experience in public relations, social media, packaging design and website development makes Thought For Food & Son the smart start-up marketing choice for food companies looking to launch new products.

“The food industry has many, many different layers. From finding suppliers, identifying co-packers, talking with distributors and then finally getting your product in front of retailers, it’s quite a maze to navigate through and we help our clients understand and educate them throughout the process,” said Alan A. Casucci, managing director of Thought For Food & Son.

Thought For Food & Son develops and implements integrated marketing campaigns using their proprietary PR FOOD MEDIA INDEX. A database that consist of over 100,000 media outlets with over 300,000 media contacts and 24/7 social media module that tracks clients social media in real time. Thought For Food & Son has built a reputation for their ability to create and implement integrated marketing campaigns that target all the influential audiences needed to place products into distribution and onto retailer shelves.

“We firmly believe for an agency to be truly effective, it must have a distinct knowledge and expertise in the areas in which their clients operate. Clients don’t have to pay us to learn their business. We know their business because like them, we operate in the food industry every day,” said Casucci.

Thought For Food & Son has worked with both large and small food companies such as Sea Watch International, famous Hollywood actor Paul Sorvino Foods, Nana’s Nola, Beeler Pork, Bakery On Main, 505 Southwestern Sauces, New York Ravioli & Pasta Company, Flavor Bombs, New England Natural Bakers, K&B Seafood, Raw Seafoods, Paterson Pickle Company, Rave Bites, Paesana, Dell’s Maraschino Cherries, Jerk Nation, Aurora Products, Big League Chew and Divine Foods.

About Thought For Food & Son, LLC

Founded in 2005, Thought For Food & Son, LLC is a leading creative boutique that specializes in the food industry. We offer our clients a combination of expertise and value that is unsurpassed within the food industry. We’re a communications company without the traditional agency “BS.” Thought For Food & Son operates as a “Strategic Resource” for its clients offering public relations, advertising, packaging design, website development and brand development. Our focus is to create communication strategies using our proprietary PR FOOD MEDIA INDEX for clients who believe in powerful thinking. Thinking that demands notice. The kind of thinking that inspires people to take action and enables our clients to grow and prosper. For more information about Thought For Food & Son e-mail