Creative PR Boutique Selected on their Packaging Design Strength and Knowledge of the U.S. Retail Marketplace!
Thought For Food & Son, LLC, a leading creative boutique that specializes in the food industry announced today it is has been selected by Prünte Bread GmbH of Gelsenkirchen, Germany to design their new product labels for entrance into the U.S. retail marketplace. Thought For Food & Son will be responsible for creating their new brand identity for their Rye Bread, Pumpernickel Rye Bread and Sunflower Rye Bread. Prünte Bread is a family-owned business that specializes in the production of the highest quality Pumpernickel and whole grain Rye bread. As a six generation bakery, Prünte Bread strives to exceed their customer’s expectations regarding the quality of their breads.
Thought For Food & Son will be tasked in designing two sets of product labels that will be densely-worded which will need to quickly gain consumer attention while competing against more established specialty brands. The challenge will be to give proper balance to all of the information while providing an easy to read label. The color pallet for each of the labels will promptly play a large part in the overall look and feel.
It’s an honor to have been selected by Prünte. To work with a brand that has so much history and brand equity will be quite a challenge,” stated Alan A. Casucci, President & CEO of Thought For Food & Son. “Just knowing that our design work will be their identity in the U.S. is very rewarding and satisfying.”
Thought For Food & Son uses a combination of traditional PR tactics integrated with new social media platforms to build trial and market share for regional, national and global food companies. Thought For Food & Son implements campaigns that speak to food industry professionals who are responsible for slotting their client’s products onto retailer shelves and to consumers who are responsible for purchasing their products.
“Thought For Food & Son offers its clients a combination of expertise and value that is unsurpassed within the food industry. We’re a communications company without the traditional agency “BS,” added Casucci.
Thought For Food & Son offers its clients a proprietary PR FOOD MEDIA INDEX, an all-in-one strategic instrument that allows food companies to speak directly to their peer group, industry trade press, category buyers, distributors, wholesalers, retailers, and most importantly, consumers. Thought For Food & Son’s proprietary PR FOOD MEDIA INDEX has over 100,000 media outlets across North America, complete with more than 300,000 staff listings and contact preferences.
Thought For Food & Son has worked with both large and small food companies such as Sea Watch International, famous Hollywood actor Paul Sorvino Foods, Maristella’s Fine Foods, MacKnight Food Group, Cape Cod Select, Beeler Pork, Bakery On Main, New York Ravioli & Pasta Company, Flavor Bombs, New England Natural Bakers, Paterson Pickle Company, Healthy Solutions Spice Blends, SuperSeedz, Paesana Italian Products, Boston Speed Dog, Raw Seafoods, 505 Southwestern Sauces, Jerk Nation, Aurora Products, Big League Chew and Dell’s Maraschino Cherries.
About Thought For Food & Son, LLC
Founded in 2005, Thought For Food & Son, LLC is a leading creative boutique that specializes in the food industry. We offer our clients a combination of expertise and value that is unsurpassed within the food industry. We’re a communications company without the traditional agency “BS.” Thought For Food & Son operates as a “Strategic Resource” for its clients offering public relations, social media, packaging design and brand development. Our focus is to create communication strategies using our proprietary PR FOOD MEDIA INDEX for clients who believe in powerful thinking. Thinking that demands notice. The kind of thinking that inspires people to take action and enables our clients to grow and prosper.