505 Southwestern Sauces Are Hotter Than
A Honeymoon Hotel!
A line of premium sauces and salsas, 505 Southwestern, retained Thought For Food & Son to support its launch in H-E-B, Safeway, Tom Thumb and Randal’s across Texas. Thought For Food & Son’s challenge was to generate as much consumer “BUZZ” in 60 days as quickly as possible and to drive product trial and sales.
In the first 60 days following the 505 Southwestern launch, Thought For Food & Son secured two TV cooking segments on Studio 4 of the NBC affiliate in Amarillo, Texas, and Great Day, which airs on the NBC affiliate in Houston, delivering more than 700,000 viewers. Thought For Food & Son secured promotional and event opportunities to increase product trial and couponing for 505 Southwestern on 97.5 KFTX, 98.1 KVET AND 94.1 KTFM delivering over 500,000 listeners. Thought For Food & Son delivered 35 product reviews and giveaways on such highly page ranked Texas blogs such as Planet Weidknecht, Kitchen Belleicious, Ezeebuxs and Momma Djane, for a total of 326,098 unique visitors. Thought For Food & Son also secured an in-kind sponsorship for 505 Southwestern with the Austin Food Blog Alliance’s “Black Tie” charitable event to raise money for the Austin Meals on Wheels program.
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