Back to School Meals with Fortune Noodles

The Challenge

JSL Foods’ Fortune brand is the #1 fresh refrigerated noodle line in the United States and accounts for 82% of all category sales. JSL Foods retained Thought For Food & Son to implement a Brand Ambassador campaign in September to demonstrate how back to school meals could be created with its new Ramen and Soba Buckwheat noodles. Thought For Food & Son optimized the campaign by using influential food bloggers within geographical areas where the new noodle products were distributed. Each Brand Ambassador created an original recipe that was posted across their social media platforms.


The Results

  • 898,436 Million Impressions
  • 539,284 Million Unique Visitors
  • 33 Total Blog Comments
  • 1,563 Facebook Likes & Shares
  • 596 Re-Pins
  • 60 Re-Tweets
  • 1,321 Instagram Likes
  • 17 Instagram Comments

Contact Us

Got questions? We'd love to hear from you.

186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

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