Back to School Meals with Fortune Noodles
JSL Foods’ Fortune brand is the #1 fresh refrigerated noodle line in the United States and accounts for 82% of all category sales. JSL Foods retained Thought For Food & Son to implement a Brand Ambassador campaign in September to demonstrate how back to school meals could be created with its new Ramen and Soba Buckwheat noodles. Thought For Food & Son optimized the campaign by using influential food bloggers within geographical areas where the new noodle products were distributed. Each Brand Ambassador created an original recipe that was posted across their social media platforms.
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