Bakery On Main Goes National!

The Challenge

Bakery On Main, one of the first manufacturers of gluten free granolas, retained Thought For Food & Son to transition from a regional brand into a national brand. With little or no brand awareness of Bakery On Main outside New England, Thought For Food & Son’s challenge was to increase both brand and product awareness of Bakery On Main within the Celiac community, health oriented consumers and retailers to increase Bakery On Main’s national retail presence, maximize distribution and create as much product “BUZZ” as possible in the early development years of Bakery On Main’s business.

The Results

Over a four year business relationship as Bakery On Main’s public relations boutique, Thought For Food & Son was responsible for supporting Bakery Of Main at all major national food shows, direct outreach to Celiac support groups across America, media placements in all major newspapers, gluten free consumer publications and food trade publications. We implemented and named the Bakery On Main Eat Better Live Better consumer club, growing to 10,000 members. Thought For Food & Son was also responsible for launching Bakery On Main in England and across Europe. Today, Bakery On Main is one of the most recognized gluten free granola brands in the United States and Canada.


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