“Cranberries For All Seasons”
Cape Cod Select is the #1 frozen retail cranberry product in the United States. It is a fourth generation, family owned and operated business on a 400-acre cranberry farm located in Carver, MA. Cape Cod Select retained Thought For Food & Son to create its brand platform and messaging, a new brand positioning statement “CRANBERRIES FOR ALL SEASONS,” its company logo and packaging for entrance into the retail marketplace. Thought For Food & Son managed all internal and external communications during the product launch to ensure messaging clarity and consistency across all audiences that would be responsible for placing Cape Cod Select’s frozen cranberries on retailer shelves.
Because of our successful launch of Cape Cod Select’s frozen cranberries, Cape Cod Select again retained Thought For Food & Son to develop a new name, “Cranberries Plus”, for the extension of its cranberry focused products. After finalizing the name, Thought For Food & Son completed all new retail packaging for the product line.
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186 Shawmut Ave
Marlborough, MA 01752