Cape Cod Select Holiday Blogger Recipe Challenge

The Challenge

Cape Cod Select is the #1 frozen retail cranberry product in the United States. It is also a fourth generation, family owned and operated 400-acre cranberry farm located in Carver, MA. Thought For Food & Son was retained by Cape Cod Select to implement an integrated social media campaign supported by traditional public relations tactics. Thought For Food & Son’s challenge was to increase brand and product usage of Cape Cod Select’s frozen cranberries while recruiting 75 bloggers to participate in its first annual Cape Cod Select Holiday Blogger Recipe Challenge, which lasted three months.


The Results

  • 14 Million Impressions
  • 3.9 Million Unique Visitors
  • 207 Total Blog Comments
  • 1,919 Facebook Likes & Shares
  • 7,291 Re-Pins
  • 883 Re-Tweets
  • 20,659 Instagram Likes & 837 Comments
  • 419 Yummly Shares
  • 279 Food & Product Photos

Contact Us

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186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

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