BLENDABELLA Summer Blogger Recipe Challenge

The Challenge

Giorgio Foods, Inc., and its affiliates grow, harvest, process and distribute fresh and frozen mushroom products across retail and foodservice channels nationwide. Thought For Food & Son was retained by Giorgio’s Foods to implement an integrated social media campaign supported by traditional public relations tactics for its new product BLENDABELLA. BLENDABELLA comes in three flavors: Rustic Tuscan, Zesty Mexican and Coconut Thai. Thought For Food & Son’s challenge was to increase the brand and product usage of BLENDABELLA while recruiting 50 bloggers to participate in its BLENDABELLA Summer Blogger Recipe Challenge, which lasted three months.

The Results

  • 3 Million Impressions
  • 1.3 Million Unique Visitors
  • 89 Total Blog Comments
  • 455 Facebook Likes & Shares
  • 3,347 Re-Pins
  • 202 Re-Tweets
  • 6,084 Instagram Likes & 397 Comments
  • 238 Food & Product Photos

Contact Us

Got questions? We'd love to hear from you.

186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

Leave A Message