Fortune Asian Noodle Blogger Recipe Challenge

The Challenge

JSL Foods’ Fortune brand is the #1 fresh refrigerated noodle line in the United States and accounts for 82% of all category sales. JSL Foods retained Thought For Food & Son to implement an integrated social media campaign supported by traditional public relations tactics. Thought For Food & Son’s challenge was to increase brand and product awareness of JSL Foods’ Fortune brand noodles while recruiting 50 bloggers to participate in JSL Foods’ first annual Fortune Asian Noodle Blogger Recipe Challenge, which lasted 3 months.



The Results

  • 4.7 Million Impressions
  • 1.4 Million Unique Visitors
  • 233 Total Blog Comments
  • 8,434 Facebook Likes & Shares
  • 2,100 Re-Pins
  • 231 Re-Tweets
  • 4,761 Instagram Likes & 205 Comments
  • 196 Food & Product Photos

Contact Us

Got questions? We'd love to hear from you.

186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

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