Mahón-Menorca Cheese, One of Spain’s

Most Prized Cheeses!

The Challenge

Mahón-Menorca Cheese is one of Spain’s most prized cheeses. It’s produced on the island of Menorca, one of Spain’s Balearic Islands. The board of Queso Mahon – Menorca retained Thought For Food & Son to implement its first Brand Ambassador campaign integrating traditional public relations tactics in the United States. The campaign launched in October, inviting consumers to treat its holiday guests to a prized imported cheese from Spain. Thought For Food & Son implemented the campaign by using influential food bloggers within geographical areas where Queso Mahon has strong distribution and supported the campaign with traditional public relations tactics.

From October to December, Thought For Food & Son recruited influential Brand Ambassadors that included Beauty and the Foodie, Of Batter and Dough, An Alli Event, Innocent Delight, Savory Spin, Fit SlowCooker Queen, Crafty Cooking Mama and Momma Lew. All Brand Ambassadors created holiday recipes that were posted across their social media platforms.

The Results

  • 1.4 Million Impressions
  • 215,035 Unique Visitors
  • 153 Total Blog Comments
  • 234 Facebook Likes & Shares
  • 3,330 Re-Pins
  • 279 Re-Tweets
  • 2,655 Instagram Likes
  • 293 Instagram Comments

Thought For Food & Son also secured media placements in the following newspapers and magazines:

  • New York Times
  • Philadelphia Inquirer
  • Wine Buzz Magazine
  • Gourmet Business
  • Deli Business
  • Cheese Reporter

Total Circulation 3.6 Million

 

Contact Us

Got questions? We'd love to hear from you.

186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

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