Specialities, Inc. Completes the “Trilogy” of the Finest

Classic Cured Meats

The Challenge

Specialities, Inc., is a leading purveyor of fine imported cured meats and cheeses from Europe and domestically crafted, award-winning artisanal cheeses and deli meats. Specialities, Inc., retained Thought For Food & Son to launch France’s legendary air cured Bayonne Ham at the Summer Fancy Food Show. With little or no brand awareness in the United States, Thought For Food & Son’s challenge was to create as much product “buzz” leading up to the Fancy Food Show within the New York City metro area and the San Francisco and Portland/Seattle markets. Key targets included retailers, distributors and influential consumer and food trade media outlets.

The Results

In the 60 days leading up to the Fancy Food Show, Thought For Food & Son secured 16 media placements in both consumer and food trade media outlets that included Today’s Grocer, Progressive Grocer, The Gourmet Retailer, Gourmet Business, Fancy Food & Culinary  Products, Deli Business, The Shelby Report, Gourmet News, Foodservice East, Foodservice News, National Provisioner, the New York Times, The Olympian newspaper, LA Daily Times and, Inside the Bay Area, achieving a total circulation of 3.5 million. Thought For Food & Son also secured eight media interviews during the Fancy Food Show for Specialities, Inc.

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