Steviva “Sweeten It-Up” Blogger Recipe Challenge

The Challenge

Steviva is the #1 leading provider of delicious and safe consumer sweeteners that can be used for cooking, baking, beverages, condiments and sauces. Thought For Food & Son was retained by Steviva to implement an integrated social media campaign supported by traditional public relations tactics. Thought For Food & Son’s challenge was to increase brand and product usage of Steviva’s Nectevia, MonkSweet+, Fructevia and Erysweet products while recruiting 75 bloggers to participate in its first annual Steviva Sweeten It-Up Blogger Recipe Challenge, which lasted three months.

The Results

  • 7.5 Million Impressions
  • 4.1 Million Unique Visitors
  • 343 Total Blog Comments
  • 764 Facebook Likes & Shares
  • 3,840 Re-Pins
  • 540 Re-Tweets
  • 9,639 Instagram Likes & 722 Comments
  • 242 Food & Product Photos

Contact Us

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186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

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