Stirrings “Stir It-Up” Holiday Blogger Mixology Challenge

The Challenge

Stirrings is an innovated cocktail mixer company redefining the way people enjoy cocktails. Stirrings is a portfolio brand of the spirits industry leader Diageo. Believing that better ingredients are the only way to achieve a better tasting cocktail, Stirrings retained Thought For Food & Son to initiate its first ever blogger mixology challenge to increase its brand awareness, generate product trial and create a community of brand advocates. Thought For Food & Son recruited 50 bloggers to participate in the Stirrings Stir It Up Holiday Blogger Mixology Challenge which lasted three months.



The Results

  • 7.6 Million Impressions
  • 2.4 Million Unique Visitors
  • 171 Total Blog Comments
  • 585 Facebook Likes & Shares
  • 7,330 Re-Pins
  • 832 Re-Tweets
  • 5,225 Instagram Likes & 513 Comments
  • 421 Yummly Shares
  • 228 Drink & Product Photos

Contact Us

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186 Shawmut Ave
Marlborough, MA 01752

(508) 303-5094

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