SuperSeedz, America’s Tastiest New Healthy Snack!

The Challenge

SuperSeedz, a line of dry roasted, no-shell pumpkin seeds retained Thought For Food & Son to launch its new line of gourmet pumpkin seeds in the United States. With little or no brand awareness of SuperSeedz, Thought For Food & Son’s challenge was to increase both brand and product awareness of SuperSeedz to the food trade and consumers to increase SuperSeedz retail presence and distribution and to create product “BUZZ” about SuperSeedz.

The Results

In the first nine months following the SuperSeedz launch, Thought For Food & Son secured 26 media placements in food trade and consumer media outlets across the country achieving a total circulation of 10 million. Placements included; Family Circle, Good Housekeeping, Parent Guide, Newsday, The Boston Globe, The Hartford Current, San Diego Union & Tribune, Metro NY, Gourmet News, The Shelby Report, Grocery Headquarters, Snack Food & Wholesale Bakery, Today’s Grocer, Gourmet Business, Progressive Grocer and Fancy Food & Culinary Products, among others. Thought For Food & Son also secured 55 SuperSeedz product reviews and giveaways on highly page ranked blogs such as In Sonnets Kitchen, Hip Foodie Mom, Powercakes, Nutritionist Reviews and EA Stewart, for a total of 1.2 million unique visitors.

During the product launch, SuperSeedz was placed in the following retailers: Stop & Shop, Kings Food Markets, Farm Fresh Supermarkets, Heinen’s Fine Foods, Bristol Farms, Gelson’s Supermarkets and both the Mid-Atlantic and Mid-west regions of Whole Foods.



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