Paesana, Organic Pasta Sauce Line Extension

Established in 1902 in New York City and now situated on Long Island, Paesana embodies a rich Italian heritage spanning three generations. When introducing their organic line, they partnered with Thought For Food & Son to create a label reflecting their values and tradition. At the core of the design is an iconic image of the family matriarch against a backdrop of farmland, emphasizing the sauce’s premium organic nature under the Paesana name. Vibrant colors distinguish each sauce flavor, inviting exploration. The cap, adorned in sleek black, and charming details like tie and tomato cutouts on the jar add elegance and authenticity. The new Paesana organic label pays homage to tradition, quality, and the enduring legacy of the family brand.