Sam’s Fresh Salsa - Thought for Food & Son

A Social Media Campaign To Increase Sales and Product Awareness of Sam’s Fresh Salsa For Cinco de Mayo Day.

Campaign:

Dare To Get Fresh This Cinco de Mayo Day with Sam’s Fresh Salsa

To increase sales and product awareness of Sam’s Fresh Salsa While increasing Consumer Engagement of Sam’s Fresh Salsa Leading Up-To Cinco de Mayo Day.

Strategy:

Thought For Food & Son collaborated with local New Jersey influencers who align with Sam’s Fresh Salsa’s values of freshness, flavor, and authenticity. Our approach empowered influencers to share their genuine experiences with Sam’s Fresh Salsa in a lively and engaging manner. Prioritizing Instagram, influencers crafted their own narratives through static posts and dynamic Instagram stories, connecting directly with their followers. To boost excitement and interaction, we incorporated Instagram giveaways into the campaign, offering participants the chance to win prizes like a $50 Visa gift card and a variety pack of Sam’s Fresh Salsa. This strategy fostered heightened engagement and enthusiasm among consumers.

The Results

The #daretogetfresh campaign was implemented with a New Jersey attitude and was highly successful in driving retail sales, consumer engagement and increasing brand awareness of Sam’s Fresh Salsa.