“Seafood With Integrity is not simply a tagline: It’s a long-term business philosophy that drives and guides our marketing and communications across all of our products. We want our customers and our industry to join us on our quest to deliver Seafood With Integrity.”

-Ken Melanson, Founder & Chairman of Northern Wind

Northern Wind holds a steadfast belief that seafood should be savored with a clear conscience. This commitment drives their unwavering dedication to transparency and traceability across every link of their supply chain. Northern Wind prioritizes empowering their customers with comprehensive insights into the origins and harvesting methods of their seafood, ensuring full disclosure of its journey from sea to plate.

By championing sustainability and traceability, Northern Wind aspires to lead by example, motivating others to embrace these essential values within the seafood industry.

Campaign:

We Deliver Seafood With Integrity

To elevate brand recognition for Seafood With Integrity and stimulate product sales, we employed a strategic digital lead generation campaign and social media marketing approach.

Strategy:

Thought For Food & Son initiated our strategy by crafting a distinctive Seafood With Integrity logo, strategically applied across all Northern Wind brand channels. Our digital lead generation campaign was strategically rolled out on prominent platforms like Restaurant Business and Full Service Restaurant websites. Complementing this, we developed custom-branded Northern Wind information landing hubs, seamlessly integrated into each publication’s online presence.

With a focus on maximizing messaging efficiency, we prioritized LinkedIn and Facebook as key channels. These platforms were seamlessly integrated with our Food Trade PR efforts, ensuring a cohesive and impactful approach to reaching our target audience and driving engagement.