100 Day's of Grilling - Thought for Food & Son

An Influencer Campaign To Increase Consumer Engagement and Drive Retail Sales of Cedar Bay Grilling Company’s Planked Salmon During The Summer Grilling Season.

Campaign:

100 Days of Grilling With Cedar Bay Planked Salmon!

Strategy:

Thought For Food & Son kicked off by pinpointing salmon enthusiasts aligned with Cedar Bay Grilling Company’s values, focusing on Facebook and Instagram for maximum impact in key markets like California and Florida.

Our strategy included partnering with influencers like Grilling With Dad and Chef Tim to showcase the ease of BBQing with Cedar Bay’s Planked Salmon, while our social media content centered on “100 Days of Grilling” to drive engagement and brand awareness.

Through targeted ads featuring recipes and visual storytelling, we aimed to boost in-store sales by spotlighting Cedar Bay’s irresistible planked salmon products.

The Results

The #100daysofgrilling campaign was implemented for 12 weeks and was highly successful in increasing consumer engagement and retail sales of Cedar Bay Grilling Company’s planked salmon products at both Publix Super Markets and Albertsons Markets.