Go Beyond Delicious With Golden Girl Granola

Social Media Campaign

To boost the weekly sales of Golden Girl Granola at Stop & Shop and Roche Brothers in Massachusetts, while simultaneously enhancing consumer engagement in anticipation of the bustling summer travel season.

Strategy:

Thought For Food & Son kicked off by targeting Golden Girl Granola fans through a detailed analysis of their Facebook consumer data and insights from past campaigns. We honed in on Facebook and Instagram to craft messages that resonated with our core audience, which includes enthusiasts of both granola and travel. Our strategy involved creating a relatable social persona to forge genuine connections and introduce consumers to the delectable taste of Golden Girl Granola.

We closely monitored the campaign’s effectiveness, tracking monthly turnover metrics via Golden Girl Granola’s distributor. This allowed us to compare results in targeted areas versus non-targeted ones. By implementing a strategic content plan, we heightened awareness of Golden Girl Granola among consumers in specific store locations. Our ad units were meticulously designed to reinforce key messages through compelling visual storytelling and geo-targeted ads. The result was a significant boost in product awareness and a corresponding increase in in-store sales.