Thought For Food & Son Launches Global Campaign for Northern Wind: Leading with Strength, Delivering with Integrity.

Marlboro, MA – July 3, 2025— Thought For Food & Son, a digital and design agency specializing in food and beverage marketing, is proud to announce the launch of a new global advertising campaign for Northern Wind, one of North America’s most respected scallop suppliers.

Titled “Leading with Strength, Delivering with Integrity.” The campaign underscores Northern Wind’s unmatched position in both wild-caught domestic scallops and its expanding global import program.

Thought For Food & Son led the campaign strategy, which included creative development, content development, influencer selection and PR execution delivering a fully integrated effort designed to drive brand visibility, trade engagement and qualified lead generation across key markets.

Campaign Highlights Include:

• Digital Advertising on Undercurrent News spotlighting Northern Wind’s domestic and import scallop programs.
• Strategic placements in Foodservice Director, Nation’s Restaurant News and Full Service Restaurant to reach top foodservice decision-makers.
• Trade-focused social media execution across LinkedIn and Facebook.
• Influencer partnerships showcasing the versatility, flavor and ease of cooking with Northern Wind scallops.
• Custom PR and messaging across industry publications and platforms.

“Northern Wind has a powerful story to tell rooted in quality, integrity and leadership. We’re proud to help amplify that story through a campaign that’s as strategic as it is bold,” said Ethan Casucci, Vice President of Client Services at Thought For Food & Son. “From content to creative, social to digital, we built every piece of this campaign to drive awareness and action.”

This campaign positions Northern Wind as the first call for buyers across retail, foodservice and international markets. With full in-house processing, a fleet of 65 scallop boats and direct access to premium imported scallops from Japan, Argentina and Peru, Northern Wind continues to set the standard for seafood excellence.

About Thought For Food & Son
Thought For Food & Son is a creative agency specializing in brand development, packaging design, social media marketing and trade PR for food and beverage companies. With over two decades of experience, the agency helps brands break through the noise, build loyalty  and drive sales across retail, foodservice and e-commerce.