A Taste of Artistry: Thought For Food & Son Crafts Luxurious New Look for Dell’s Amarena Cherries.

A Taste of Artistry: Thought For Food & Son Crafts Luxurious New Look for Dell’s Amarena Cherries.

Proudly women-owned and family-operated, Dell’s has been producing premium cherries from its Brooklyn, NY facility for over 75 years. Known for consistent quality, bold flavor and foodservice reliability, Dell’s continues to innovate with specialty offerings that meet the evolving needs of chefs, bartenders and manufacturers nationwide.

The Challenge: Introducing a Premium Imported Product into a Competitive Market

Dell’s identified an opportunity to expand its product line with a new Amarena Cherry — an imported, artisanal-style cherry crafted for premium desserts, cocktails and foodservice applications.

To support the launch, the brand needed label design that would:
Convey a luxury, small-batch feel while maintaining Dell’s recognizable brand equity.
Differentiate the new Amarena line from standard maraschino offerings.
Appeal to both craft beverage programs and high-end culinary accounts.
Communicate premium cues and authenticity through design, typography and color.

Dell’s turned to Thought For Food & Son to design a label that visually captured the story of tradition, artistry and indulgence without losing the functional clarity needed for large-format foodservice packaging.

The Solution: Artisanal Elegance with Foodservice Functionality

Thought For Food & Son developed a premium, Old World-inspired label design that elevates the Amarena Cherry as a chef- and mixologist-worthy ingredient. The design blends heritage detailing with modern clarity, reflecting Dell’s reputation for both craftsmanship and consistency.

Key steps in the process included:

Packaging Design & Visual Strategy

Created a sophisticated, vintage-inspired design using ornate gold flourishes, hand-drawn cherry illustrations and layered typography to evoke Italian heritage and indulgence.
Featured a cream parchment background and metallic accents to create depth and texture, helping the product stand out on shelves and in back-bar displays.
Developed a family of label sizes from 16 oz jars to 116 oz tins — maintaining consistent branding, readability and scalability.
Designed labels to photograph beautifully in foodservice catalogs and on Dell’s new website, ensuring cohesion across digital and print touchpoints.

Product Positioning & On-Pack Messaging

Positioned Dell’s Amarena Cherries as an “imported, artisanal” offering — the perfect complement to fine desserts and premium cocktails.
Used refined language and gold-accented typography to communicate quality and authenticity.
Included concise usage descriptors like “In Heavy Syrup. No Stems.” and “The Perfect Complement to Fine Foods & Premium Beverages” for immediate product clarity.
Incorporated Dell’s brand pillars — Women-Owned, SQF Certified, Made in Brooklyn — reinforcing both credibility and heritage.

Retail-Ready Communication

Balanced ornamentation and function, ensuring legibility at various distances and lighting conditions common in foodservice settings.
Built designs that look premium both individually and as a full line, supporting distributor presentations and catalog layouts.
Created packaging flexible enough for future export and retail variants, extending beyond U.S. foodservice.

Thought For Food & Son Designs Costco-Ready Packaging for Northern Wind’s Hokkaido Scallops and Ahi Tuna

The Result: Premium Presentation Meets Proven Heritage

The launch of Dell’s Amarena Cherries introduced a new tier of elegance to Dell’s product portfolio. The label design instantly communicates quality and heritage, capturing the attention of chefs, bakers and bartenders seeking artisanal ingredients with authentic appeal.

With its timeless look and consistent brand alignment, the Amarena Cherry packaging has become a cornerstone of Dell’s modern identity, bridging tradition and innovation in a single visual story.