Five Strategies To Make Your Food Brand Stand Out On LinkedIn In 2024

Thought For Food & Son’s Social Insights

At Thought For Food & Son, we advocate for a targeted B2B content strategy as crucial tool for achieving success on LinkedIn. This platform offers an ideal space for food brands to engage directly with key players in the food industry, including category buyers, retailers, and distributors who play pivotal roles in placing your products on shelves.

1. Create Posts That Are Related To Your Brand & Products

LinkedIn’s algorithm promotes text-based content more than any other form of content. So, the best way to stand out from the crowd is by sharing text posts as much as you can. However, remember it’s always quality over quantity. Start with three to four posts per week. You can share your work experiences or struggle stories, or basic tips and tricks related to your brand and products.

2. Stay Consistent

Consistency is key to setting yourself apart from competitors. Commit to regularly sharing insightful posts and actively engaging with your audience. Establish a posting schedule that aligns with your available resources, ensuring quality content over quantity. By maintaining a consistent presence and fostering meaningful interactions, you’ll cultivate a loyal following and differentiate yourself and your products in the market.

3. Create Videos

Video content is thriving on LinkedIn, presenting a prime opportunity for aspiring food brands to shine. From brand stories to product showcases, the possibilities are endless. Videos offer a convenient and engaging way for audiences to absorb information effortlessly. With the growing demand for video content, now is the perfect time to harness this medium to showcase your brand and connect with your audience on a deeper level.

4. Get a good hold of LinkedIn’s three engagement methods

Engagement is key to gaining visibility on LinkedIn, and there are several factors that contribute to it. Along with likes, comments, and shares, LinkedIn also considers the number of users clicking on “see more” to read your entire post when determining its reach. To optimize engagement, craft compelling hooks in the first two lines of your post to entice users to click “see more.” These hooks should grab attention and encourage readers to delve deeper into your content. Additionally, actively responding to comments not only enhances your post’s appeal to the algorithm but also fosters stronger connections with your audience, thereby increasing engagement and amplifying your reach on LinkedIn.

5. Let Your Employees Be Your Biggest Brand Ambassadors

Utilize LinkedIn as a digital resume platform for your employees by encouraging them to list your company as their current employer. This simple action can significantly boost your brand’s credibility and visibility. Encourage your team to share company updates and posts on their individual LinkedIn profiles to further amplify your brand’s presence and establish it as a trusted entity in the industry.