How Food Brands Can Take Advantage of Video Content on Facebook

Thought For Food & Son’s Social Insights

1. Capture Attention Quickly

We suggest placing your brand and products prominently in the center of the video, ensuring a clear and concise message right from the start. This immediately communicates the video’s purpose to the audience. By crafting an engaging opening that captures your  targeted audience swiftly, you encourage the viewers to stay engaged throughout the video.

2. Design For Sound Off

Did you know Facebook reports that presently 80% of videos are viewed without sound? This underscores the importance of considering soundless playback when crafting branded videos. Rather than relying on viewers to enable sound, focus on conveying your message through text. While subtitles are a step in the right direction, incorporating text overlays provides the most effective means to enhance comprehension in a sound-free environment.

3. Frame Your Visual Story

Ensure to trim surplus footage from current ads, emphasizing the key messages regarding your product attributes and showcasing your packaging design. Opt for a square crop for the video, selecting the most fitting frames, and experiment with formats that enhance their appeal on Facebook.

4. Play More, Create More

We highly recommend food brands infuse their videos with sociability—let your creativity shine! With Facebook videos, embrace a playful approach. Never cease experimenting with fresh content ideas; take a creative concept and run with it. Continuously challenge and expand your creative limits. Keep pushing the boundaries!