Influencer Campaign to Ignite Consumer Engagement and Drive Sales for Cedar Bay Grilling Company’s Planked Salmon

100 Days of Grilling With Cedar Bay Planked Salmon!

Objective:
To increase consumer engagement and drive retail sales of Cedar Bay Grilling Company’s Planked Salmon during the peak summer grilling season.

The Challenge:
Summer is the ultimate grilling season, but the market is saturated with options. Cedar Bay needed to position their planked salmon products as a standout choice, emphasizing their ease of use, premium quality, and unforgettable flavor while connecting with salmon lovers in key markets like California and Florida. 

The Strategy:
Thought For Food & Son crafted a targeted influencer and social media marketing campaign designed to resonate with Cedar Bay’s core audience of grilling enthusiasts and seafood lovers.               By blending data-driven insights, compelling content, and influencer partnerships, we created a campaign that drove engagement, enhanced brand visibility, and boosted in-store sales.

Key Campaign Tactics

1. Pinpointing the Right Audience:
   • Conducted a detailed analysis to identify salmon enthusiasts aligned with Cedar Bay’s brand values, focusing on demographics with a penchant for grilling, premium seafood, and outdoor cooking.
   • Targeted key markets such as California and Florida, where grilling culture thrives year-round.
2. Influencer Partnerships for Authentic Engagement:
   • Collaborated with renowned influencers like Grilling With Dad and Chef Tim, whose expertise in BBQ and grilling provided authenticity and reach.
   • Influencers shared engaging content, including step-by-step grilling tutorials and delicious recipes, showcasing the simplicity and flavor of Cedar Bay Planked Salmon.
   • Amplified influencer posts across Cedar Bay’s social platforms to connect with broader audiences.
3. Social Media Content Strategy:
   • Designed a dynamic content calendar centered around the theme “100 Days of Grilling,” emphasizing the versatility of Cedar Bay Planked Salmon for summer cookouts.
   • Created visually appealing posts, gif’s, and recipe highlights to inspire consumers and position the product as a must-have for summer gatherings.
4. Targeted Ads to Drive Retail Sales:
   • Ran geo-targeted ads in key markets, featuring mouthwatering visuals and easy-to-follow recipes to entice consumers to try Cedar Bay’s products.
   • Highlighted the convenience of Cedar Bay Planked Salmon, showing how it transforms grilling into a stress-free, flavorful experience.
5. Leveraging Visual Storytelling:

• • Focused on captivating imagery of grilled planked salmon, perfectly paired with summer side dishes, to evoke the ultimate grilling experience.
  • Reinforced Cedar Bay’s message of premium quality and convenience through engaging storytelling.

The 100 Days of Grilling With Cedar Bay Planked Salmon campaign delivered outstanding results:

Conclusion

By combining strategic influencer collaborations, data-driven targeting, and engaging content, Thought For Food & Son successfully positioned Cedar Bay Grilling Company’s Planked Salmon as the ultimate choice for summer grilling. The 100 Days of Grilling campaign showcased Thought For Food & Son’s ability to connect brands with their audience, drive retail sales, and build long-lasting consumer relationships.