An Influencer Campaign To Increase Consumer Engagement and Drive Retail Sales of Cedar Bay Grilling Company’s Planked Salmon During The Summer Grilling Season.


100 Days of Grilling With Cedar Bay Planked Salmon!


Thought For Food & Son’s first step was to identify like-minded salmon consumers based upon Cedar Bay Grilling Company’s consumer interest selections and demographic information. We then prioritized Facebook and Instagram allowing us to maximize our messaging efficiency to consumers who matter the most in California and Florida to Cedar Bay Grilling Company.

As part of our campaign strategy, Thought For Food & Son executed an influencer marketing campaign with Grilling With Dad, Table & Dish and Chef Tim to increase consumers engagement and provide a visual cue for consumers to see for themselves how easy it is to BBQ with their Planked Salmon.

We created social media content based upon our campaign of 100 Days of Grilling with selected posts to increase engagement and brand awareness to influence consumers to purchase Cedar Grilling Company’s Planked Salmon for their BBQ enjoyment with friends and family.

Our ad units supported key messaging that included linked posts for recipe inspiration, visual storytelling, geo-targeting ads that showcased Cedar Bay Grilling Company’s planked salmon products to drive in-store sales.

The Results
The #100daysofgrilling campaign was implemented for 12 weeks and was highly successful in increasing consumer engagement and retail sales of Cedar Bay Grilling Company’s planked salmon products at both Publix Super Markets and Albertsons Markets.





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(508) 361-2970


Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752

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