The Shrimp People!

Established in 1962 at the Fulton Fish Market in New York City, Darik Enterprises set out to bring the finest seafood to tables across the United States. To adapt to changing consumer preferences, they partnered with Thought For Food & Son to revitalize their Apaine logo and retail packaging. Targeting savvy consumers aged 25 and above, the redesign aimed to stand out in the competitive market. The result is a striking packaging concept with vibrant colors, captivating imagery, and a strong product identity, promising exceptional quality and variety in every purchase.