The Shrimp People!

Darik Enterprises was founded in 1962 at the Fulton Fish Market in New York City with one mission: To bring the finest sea foods in the world to consumers throughout the United States.

Darik Enterprises retained Thought For Food & Son to redesign their Apaine logo and retail packaging to better compete against other national brands. The new logo and packaging were designed to appeal to consumers 25+, who are efficient and sometimes spontaneous shoppers who scan the seafood case for self-indulgence.

The new packaging was designed in a distinctive, up-scale colorful package with strong product identity and alluring photography letting consumers know exactly what type of shrimp they would be purchasing.