Established in 1999, Baja Bob’s has been known for its vibrant mixers, perfect for gatherings and home celebrations. To appeal to millennials and Gen Z, they partnered with Thought For Food & Son to revamp their brand identity. The goal was to attract a new generation through fresh visual aesthetics. The result is a dynamic label design with a modernized logo, bold colors, and enticing illustrations of fruit and cocktails, inviting consumers to indulge in Baja Bob’s cocktail mixers. Now available in liquor stores nationwide, the new labels showcase the brand’s commitment to innovation and the joy of crafting unforgettable cocktails.