Baja Bob’s

Packaging Design

Brand Revitalization

Established in 1999, Baja Bob’s has been known for its vibrant mixers, perfect for gatherings and home celebrations. To appeal to millennials and Gen Z, they partnered with Thought For Food & Son to revamp their brand identity. The goal was to attract a new generation through fresh visual aesthetics. The result is a dynamic label design with a modernized logo, bold colors, and enticing illustrations of fruit and cocktails, inviting consumers to indulge in Baja Bob’s cocktail mixers. Now available in liquor stores nationwide, the new labels showcase the brand’s commitment to innovation and the joy of crafting unforgettable cocktails.
Packaging Design That Drives Sales!

Thought For Food & Son understands that a food company’s product packaging is its most prized advertisement. Our goal is to always design a fresh, appetizing package to inspire consumers to purchase your product and keep your brand in their hearts and minds.

The Natural Choice for Food Companies

Contact Us

(508) 361-2970


Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752

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