An Integrated Social Media Product Launch Campaign For Bergader edelblu Cheeses

Campaign Name:

Maximize, Boost and Amplify Your In-Store Profits with edelblu Cheeses.

Strategy:

Thought For Food & Son orchestrated a 10 week strategic B2B campaign, leveraging its deep expertise in food marketing leading up to the IDDBA Show. Our primary objective was to captivate category buyers by positioning Bergader’s edelblu cheeses as not only a delectable delight, but also a catalyst for boosting retailers’ profits through complementary product purchases, enhancing the overall cheese experience for consumers.

Using engaging social media strategies, targeted direct mail, print advertising, strong IDDBA show support, impactful food trade PR initiatives, we set the stage for a successful launch in the USA market.

The Results:

Targeted direct mail and print advertising generated significant interest from the buyers, while strong IDDBA show support and impactful food trade PR boosted brand visibility. Engaging social media strategies further increased category buyers awareness and excitement, resulting in a highly successful launch of edelblu cheeses at the IDDBA Show.