info@tffandson.com

Bergader

An Integrated Social Media Product Launch Campaign For Bergader edleblu Cheeses

An Integrated Social Media Product Launch Campaign For Bergader edleblu Cheeses

Campaign Name:

Maximize, Boost and Amplify Your In-Store Profits with edleblu Cheeses.

Strategy:

Thought For Food & Son orchestrated a 10 week strategic B2B campaign, leveraging its deep expertise in food marketing leading up to the IDDBA Show. Our primary objective was to captivate category buyers by positioning Bergader’s edleblu cheeses as not only a delectable delight, but also a catalyst for boosting retailers’ profits through complementary product purchases, enhancing the overall cheese experience for consumers.

Using engaging social media strategies, targeted direct mail, print advertising, strong IDDBA show support, impactful food trade PR initiatives, we set the stage for a successful launch in the USA market.

The Results:

Targeted direct mail and print advertising generated significant interest from the buyers, while strong IDDBA show support and impactful food trade PR boosted brand visibility. Engaging social media strategies further increased category buyers awareness and excitement, resulting in a highly successful launch of edleblu cheeses at the IDDBA Show.

The Results

IDDBA Category Buyer Meetings

Media Hits

%

Increase in Website Traffic

Reach

Views

Engagement

The Natural Choice for Food Companies

Contact Us

(508) 361-2970

info@tffandson.com

Address

Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752

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