The Challenge

Kevin’s Natural Foods mission is to empower even the busiest people to eat clean without sacrificing on flavor. They offer a range of quick to prepare entrées and sauces that allow consumers to eat clean and live happy. Kevin’s Natural Foods retained Thought For Food & Son to initiate its Kevin’s Natural Blogger Recipe Challenge to increase brand awareness and product trial of its clean product line. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Kevin’s Natural Foods brand advocates. Thought For Food & Son recruited 75 bloggers to participate in the Kevin’s Natural Foods Blogger Recipe Challenge which lasted 3 months.