Packaging Design
Thought For Food & Son Helps Cape Cod Select Extend Its Retail Reach with Captivating Packaging.
Founded in 2011 by Cindy Rhodes, Cape Cod Select embodies a legacy of cranberry cultivation that spans over 75 years within the Rhodes family. The brand quickly became synonymous with premium-quality cranberries, grown with care and a commitment to sustainability. With a mission to make cranberries a versatile, year-round ingredient, Cape Cod Select has earned a reputation as a trusted name in the U.S. retail market.
The Challenge: Expanding Into New Categories
After successfully launching its frozen cranberry product line, Cape Cod Select sought to expand its offerings to capture new market opportunities. The brand aimed to enter the highly competitive smoothie category, leveraging its expertise in fruit cultivation to provide consumers with healthy, flavorful, and convenient options.
Cape Cod Select partnered with Thought For Food & Son, building on their successful collaboration in 2011 that had produced the brand’s iconic logo and frozen cranberry packaging. The challenge was to:
- Develop packaging that would differentiate Cape Cod Select in the crowded smoothie market.
- Communicate the brand’s heritage, quality, and commitment to health while appealing to modern consumers.
Ensure consistency with Cape Cod Select’s established branding while introducing a fresh, vibrant look for the new product line.
The Solution: Vibrant, Engaging Packaging That Connects with Consumers
Thought For Food & Son crafted a packaging design strategy that emphasized quality, flavor, and the Cape Cod Select promise of wholesome indulgence.
Key Features of the Packaging Design
Captivating Fruit Photography
- The packaging featured bold, high-resolution images of plump cranberries and vibrant fruit blends, showcasing the product’s freshness and quality.
- Imagery of brimming smoothie glasses invited consumers to imagine the flavor and satisfaction of enjoying a Cape Cod Select smoothie.
Bright, Eye-Catching Colors
- A palette of vibrant colors was used to reflect the natural ingredients and energizing qualities of the smoothie blends.
- Each product flavor was uniquely color-coded, ensuring clarity and ease of selection for shoppers.
Consistent Brand Identity
- The design maintained Cape Cod Select’s iconic logo, reinforcing brand recognition and trust.
- Subtle nods to the company’s heritage were woven into the design, connecting the modern smoothie product to the brand’s longstanding legacy of cranberry cultivation.
Messaging That Resonates
- Packaging copy highlighted the smoothies’ health benefits, convenience, and premium ingredients, appealing to busy, health-conscious consumers.
- Phrases like “Cranberries for All Seasons” and “Wholesome Fruit Blends” reinforced the brand’s commitment to providing year-round goodness.
Retail Shelf Optimization
- The packaging was designed to stand out in retail freezers, with bold graphics and clear product information ensuring maximum visibility.
- Thought For Food & Son worked closely with Cape Cod Select to tailor the design for the demands of large retailers, ensuring the product’s success in stores.
The Results: A Smooth Success Story
The new packaging design helped Cape Cod Select successfully expand into the smoothie category, solidifying its position as a leader in premium frozen fruit. Key achievements include:
- Nationwide Availability: Cape Cod Select’s products are now available in over 6,000 retailers nationwide, including major grocery chains.
- Consumer Appeal: The vibrant packaging attracted health-conscious consumers, driving increased sales and repeat purchases.
- Brand Growth: The expansion into smoothies strengthened Cape Cod Select’s reputation as a trusted provider of quality cranberries and fruit blends, opening the door for future innovations.
- Enhanced Brand Visibility: Retailers praised the packaging’s ability to capture shopper attention, securing prominent placement in freezer aisles.
Conclusion
The partnership between Cape Cod Select and Thought For Food & Son showcases the power of innovative packaging design in driving product success. By combining strategic branding, engaging visuals, and compelling messaging, Thought For Food & Son helped Cape Cod Select seamlessly extend its product line while staying true to its values and heritage.
The Natural Choice for Food Companies
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