Creating A New Brand
Our first step was to create a logo that would represent the family’s heritage of cranberry farming on Cape Cod. The logo was designed with a traditional New England lighthouse superimposed on Cape Cod’s famous elbow image adorned with a cranberry branch. Once completed, we created a brand positioning statement, Cranberries for All Seasons, that reflected the Rhodes family desire to make cranberries accessible to consumers year-round.
Because of our successful launch of Cape Cod Select’s frozen cranberries, Cape Cod Select again retained Thought For Food & Son to develop a new name, “Cranberries Plus,” for the extension of its cranberry focused blends. After approval of the name, Thought For Food & Son then completed the new retail packaging for the Cranberries Plus product line. Cape Cod Select’s frozen cranberries can be found in over 6,000 retailers across the U.S.
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Thought For Food & Son creates brand platforms that differentiates your company’s image, products and services from your competition and provides a road map to engage existing and potential customers in a meaningful way.
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The Natural Choice for Food Companies
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(508) 361-2970
info@tffandson.com
Address
Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752