Blogger Recipe Challenge

Cape Cod Select is the #1 frozen retail cranberry product in the United States. It is also a fourth generation, family owned and operated 400-acre cranberry farm located in Carver, MA. Cape Cod Select retained Thought For Food & Son to initiate its Cape Cod Select Summer Breeze Blogger Recipe Challenge to increase brand awareness and product trial of its signature farm fresh frozen cranberries.

The challenge was also implemented to originate blogger user generated content, product photography while building a community of Cape Cod Select brand advocates. Bloggers created original recipes using Cape Cod Selects frozen cranberries. Thought For Food & Son recruited 50 bloggers to participate in the Cape Cod Select Summer Breeze Blogger Recipe Challenge which lasted 3 months.