Cedar Bay Grilling Company

Geo-Targeting Campaign

A Social Media Brand Awareness and Geo-Targeting Campaign To Increase Retail Sales of Cedar Bay Grilling Company’s Planked Salmon For The Holidays.

Campaign:

Salmon Made Easy!

To increase weekly turns of Cedar Bay Grilling Company’s Planked Salmon in Publix Super Markets across Florida during the holiday shopping season.

Strategy:

Thought For Food & Son began by identifying like-minded salmon consumers using Cedar Bay Grilling Company’s consumer interest selects and demographic data from past successful social media campaigns. Prioritizing Facebook and Instagram, we maximized messaging efficiency to reach the most relevant consumers in Florida for Cedar Bay Grilling Company. Our social persona focused on highlighting the ease of cooking Cedar Bay Grilling Company’s planked salmon. We created over 15 pieces of social content per week, with selected posts optimized to increase awareness and influence consumers to purchase Cedar Bay Grilling Company’s planked salmon for the holidays. Our ad units supported key messaging with linked posts for recipe inspiration, visual storytelling, and geo-targeted ads showcasing Cedar Bay Grilling Company’s products to drive in-store sales.

The Results

The #salmonmadesimple campaign was implemented for 8 weeks and was highly successful in driving sales of Cedar Bay Grilling Company’s planked salmon products at Publix Super Markets and also resulted in an increase of 1,100 followers on Cedar Bay Grilling Company’s Facebook page.