A Social Media Brand Awareness and Geo-Targeting Campaign to Drive Retail Sales for Cedar Bay Grilling Company

Salmon Made Easy!

Objective:
To increase weekly sales of Cedar Bay Grilling Company’s Planked Salmon in Publix Super Markets across Florida during the busy holiday shopping season, while enhancing brand awareness and influencing purchasing decisions.

The Challenge:
The holidays are a competitive time for seafood sales, with consumers seeking products that are both high-quality and easy to prepare. Cedar Bay Grilling Company needed to stand out and drive consumer awareness of their planked salmon as the perfect, hassle-free centerpiece for festive meals.

The Strategy:
Thought For Food & Son leveraged our expertise in social media marketing and geo-targeting to design an engaging campaign that directly connected with Cedar Bay’s ideal customers. By focusing on Florida-based consumers shopping at Publix Super Markets, we crafted a tailored strategy to highlight the convenience, flavor, and holiday appeal of Cedar Bay’s planked salmon.

Key Campaign Elements

1. Targeted Consumer Insights:
• Used Cedar Bay Grilling Company’s consumer interest selections and demographic data from prior campaigns to identify like-minded salmon enthusiasts.
• Targeted audiences with a proven interest in high-quality seafood, holiday cooking, and effortless meal preparation.
2. Strategic Platform Focus:
• Prioritized Facebook and Instagram, the most effective platforms for engaging Cedar Bay’s targeted audience.
• Developed tailored messaging to resonate with Florida consumers during the holiday season, positioning Cedar Bay’s planked salmon as a stress-free, delicious solution for festive meals.
3. Content Creation to Drive Awareness:
• Produced 15+ pieces of dynamic social content per week, including recipe ideas, cooking tips, and holiday-themed imagery.
• Focused on visual storytelling to showcase the ease and flavor of cooking Cedar Bay’s planked salmon.
4. Recipe Inspiration and Linked Posts:
• Shared posts linking to simple, elegant holiday recipes featuring Cedar Bay planked salmon to inspire consumers and encourage trial.
• Highlighted the versatility of planked salmon for appetizers, main dishes, and festive gatherings.
5. Geo-Targeted Advertising:
• Implemented geo-targeted ads aimed specifically at Florida-based consumers shopping at Publix Super Markets.
• Ads reinforced Cedar Bay’s holiday messaging and directed consumers to Publix locations carrying the product.

The Salmon Made Easy! campaign delivered significant results for Cedar Bay Grilling Company:

Conclusion

The Salmon Made Easy! campaign demonstrated Thought For Food & Son’s ability to create targeted, results-driven marketing strategies that increase retail sales and build brand loyalty. By combining geo-targeting, impactful social media content, and consumer insights, we positioned Cedar Bay Grilling Company’s planked salmon as a holiday essential for Florida shoppers.