Campaign:

To increase weekly turns of Cedar Bay Grilling Company’s Planked Salmon in Publix Super Markets across Florida during the holiday shopping season.

Strategy:

Our social voice and persona focused on alerting consumers how easy it is to cook Cedar Bay Grilling Company’s planked salmon. We created over 15+ pieces of social content per week with selected posts optimized to increase awareness and influence consumers to purchase Cedar Grilling Company’s planked salmon for the holidays.

Our ad units supported key messaging that included linked posts for recipe inspiration, visual storytelling, geo-targeting ads that showcased Cedar Bay Grilling Company’s planked salmon products and to drive in-store sales.