Cedar Bay Grilling Company

Geo-Targeting Campaign

A Social Media Brand Awareness and Geo-Targeting Campaign To Increase Retail Sales of Cedar Bay Grilling Company’s Planked Salmon For The Holidays.

Campaign:

Salmon Made Easy!

To increase weekly turns of Cedar Bay Grilling Company’s Planked Salmon in Publix Super Markets across Florida during the holiday shopping season.

Strategy:

Thought For Food & Son’s first step was to identify like-minded salmon consumers based upon Cedar Bay Grilling Company’s consumer interest selects and demographic information from past successful social media campaigns. We then prioritized Facebook and Instagram allowing us to maximize our messaging efficiency to consumers who matter the most in Florida to Cedar Bay Grilling Company.

Our social voice and persona focused on alerting consumers how easy it is to cook Cedar Bay Grilling Company’s planked salmon. We created over 15+ pieces of social content per week with selected posts optimized to increase awareness and influence consumers to purchase Cedar Grilling Company’s planked salmon for the holidays.

Our ad units supported key messaging that included linked posts for recipe inspiration, visual storytelling, geo-targeting ads that showcased Cedar Bay Grilling Company’s planked salmon products and to drive in-store sales.

The Results

The #salmonmadesimple campaign was implemented for 8 weeks and was highly successful in driving sales of Cedar Bay Grilling Company’s planked salmon products at Publix Super Markets and also resulted in an increase of 1,100 followers on Cedar Bay Grilling Company’s Facebook page.