Cedar Bay Grilling Company Makes Waves with Thought For Food & Son’s Blogger Recipe Challenge

Cedar Bay Grilling Company, an award-winning producer of premium frozen salmon products, is renowned for bringing the flavors of Atlantic Canada to kitchens worldwide. To elevate its brand awareness, drive product trial, and showcase the versatility of its signature planked salmon, Cedar Bay partnered with Thought For Food & Son to launch its first-ever Blogger Recipe Challenge—a campaign designed to engage audiences and position Cedar Bay as a leader in the seafood industry.

Over the course of three exciting months, Thought For Food & Son recruited 50 talented bloggers to unleash their creativity and develop unique recipes featuring Cedar Bay’s premium planked salmon. This initiative not only generated compelling user-generated content and stunning product photography but also established a vibrant community of Cedar Bay brand advocates who shared their culinary masterpieces across social media.

By blending digital marketing expertise with innovative campaign strategies, Thought For Food & Son turned the Cedar Bay Salmon Blogger Recipe Challenge into a powerful platform for building connections, amplifying brand visibility, and inspiring home chefs to explore the incredible flavors of Cedar Bay’s products. This wasn’t just a challenge—it was a celebration of seafood excellence!