The Challenge

Cedar Bay Grilling Company is an award-winning producer of frozen Salmon products that bring the best of Atlantic Canada to homes around the world. Cedar Bay Grilling Company retained Thought For Food & Son to initiate its first ever blogger recipe challenge to increase brand awareness and product trial of its planked salmon. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Cedar Bay brand advocates. Thought For Food & Son recruited 50 bloggers to participate in the Cedar Bay Salmon Blogger Recipe Challenge which lasted three months.