Elevating Global Brand Awareness and Driving Digital Lead Generation Campaign for Northern Wind

We Deliver Seafood With Integrity

Objective:
To enhance global brand awareness for Northern Wind’s commitment to Seafood With Integrity while generating qualified leads to drive sales and further establish their leadership in sustainable and transparent seafood practices.

The Challenge:
Northern Wind, a leader in sustainably sourced seafood, sought to distinguish its Seafood With Integrity initiative as more than a tagline. The goal was to communicate their long-term business philosophy of transparency, sustainability, and traceability to a global audience of foodservice operators, retailers, and distributors. The campaign needed to resonate with these audiences while driving measurable engagement and sales leads.

The Strategy:
Thought For Food & Son designed and implemented a multi-faceted digital marketing campaign that aligned with Northern Wind’s core values of sustainability and integrity. By leveraging our expertise in food industry digital marketing and lead generation, we created a campaign that seamlessly integrated messaging across multiple platforms.

Key Campaign Elements

1. Distinctive Branding for Seafood With Integrity:
   • Developed a compelling Seafood With Integrity logo that embodied Northern Wind’s mission of sustainability and transparency.
   • Applied the branding consistently across all digital assets, product packaging, and marketing materials to reinforce brand recognition.
2. Strategic Digital Lead Generation Campaigns:
   • Rolled out targeted campaigns on Restaurant Business and Full Service Restaurant websites, engaging decision-makers in foodservice and retail sectors.
   • Created custom-branded information hubs on these platforms, serving as centralized resources for industry professionals to learn about Northern Wind’s commitment to integrity and sustainability.
3. Social Media Marketing for Engagement:
   • Focused on LinkedIn and Facebook to connect with food industry professionals, seafood buyers, and sustainability advocates.
   • Crafted compelling social content that highlighted Northern Wind’s traceability practices, certifications, and the quality of their seafood products.
   • Used geo-targeting and interest-based ads to drive traffic to landing pages and capture qualified leads.
4. Food Trade PR Integration:
   • Coordinated with Food Trade PR efforts to secure media coverage and amplify the campaign’s reach.
   • Pitched thought leadership articles and interviews with Northern Wind executives to leading seafood trade publications, reinforcing their position as an industry leader.
5. Visual Storytelling and Content Creation:

• • Developed captivating visuals and videos that showcased the journey of seafood from sea to plate, emphasizing Northern Wind’s traceability and sustainability efforts.

Highlighted the company’s certifications and partnerships with sustainable fisheries to build trust and credibility.

The We Deliver Seafood With Integrity campaign delivered measurable success and positioned Northern Wind as a thought leader in the seafood industry:

Conclusion

The We Deliver Seafood With Integrity campaign exemplified Thought For Food & Son’s ability to create impactful, integrated marketing strategies that elevate brands and drive tangible results. By aligning Northern Wind’s mission with a cohesive digital and PR strategy, we successfully increased brand awareness, built consumer trust, and delivered measurable business outcomes.