Delivering Seafood With Integrity
A Global Brand Awareness & Digital Lead Generation Campaign
“Seafood With Integrity is not simply a tagline: It’s a long-term business philosophy that drives and guides our marketing and communications across all of our products. We want our customers and our industry to join us on our quest to deliver Seafood With Integrity.”
-Ken Melanson, Founder & Chairman of Northern Wind
Northern Wind believes that seafood should be enjoyed with a clear conscience. That’s why Northern Wind is committed to transparency and traceability throughout their supply chain. Northern Wind wants their customers to know exactly where their seafood comes from and how it was harvested. That’s why Northern Wind is the only scallop company in the world that has the capability to third party verify their scallops by their origin, harvest area, and landing date all authenticated by government reported harvest data by simply clicking on a QR code from a smart phone. Northern Wind believes that by setting an example for sustainability and traceability they can inspire others to follow suit.
We Deliver Seafood With Integrity
To increase brand awareness of Seafood With Integrity and drive product sales through targeted digital lead generation campaign and social media marketing.
Thought For Food & Son’s first step was to design a Seafood With Integrity logo that would be used on all of Northern Wind’s brand touch points. The digital lead generation campaign was implemented on the Restaurant Business and Full Service Restaurant websites. As part of our content strategy, custom branded Northern Wind information landing hubs were developed and integrated onto each of the publication websites. LinkedIn and Facebook were prioritized allowing us to maximize our messaging efficiency and was integrated with Food Trade PR.
The #seafoodwithintegrity campaign cemented Northern Wind’s reputation as an industry seafood leader. The 12 week campaign increased website traffic by 800% and generated 176 sales leads resulting in the opening of several new accounts.
The Natural Choice for Food Companies
Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752