Acquired by HP Hood in 2008, Elan Frozen Yogurt, once part of New England’s Brigham’s Ice Cream, underwent a revitalization to compete with larger national brands. Brigham’s Ice Cream enlisted the help of Thought For Food & Son, marking a significant moment for the agency’s inception in 2005. The redesigned packaging features a sophisticated European aesthetic, placing each yogurt flavor at the forefront. With sleek design elements, the new look exudes elegance and refinement, enticing consumers with the promise of a delectable frozen treat from Elan.