Blogger Recipe Challenge

The Challenge

Florida Crystals is the only producer of certified organic sugar, 100% made in the USA, which is grown and milled in Florida. Florida Crystals retained Thought For Food & Son to initiate its Florida Crystals Pure Joy Blogger Recipe Challenge to increase brand awareness and product trial of its line of organic sugars. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Florida Crystals brand advocates. Bloggers created original recipes using Florida Crystals Organic Brown Sugar, Powdered Raw Cane Sugar and Crystals Organic Raw Cane Sugar. Thought For Food & Son recruited 50 bloggers to participate in the Florida Crystals Pure Joy Blogger Recipe Challenge which lasted 3 months.