Empowering Consumers to Make a Difference with Fortune Noodles
Post A Recipe To Make A Difference
The Challenge:
Fortune Noodles and JSL Foods set out to create a campaign that would not only engage consumers but also contribute to a meaningful cause. The goal was to encourage consumers to participate in the “Post A Recipe To Make A Difference” campaign by sharing a recipe using Fortune Noodles across their social media platforms. For every recipe posted, Fortune Noodles would donate $5.00 to local Los Angeles food banks.
To further incentivize participation, the campaign included cash prizes, awarding one $500.00 grand prize for the best recipe and nine $100.00 honorable mention winners. JSL Foods also pledged an additional $25,000.00 directly from its sales of Fortune Noodles, amplifying the campaign’s impact.
The Strategy:
Thought For Food & Son designed and executed a multi-channel social media campaign to maximize consumer engagement and drive awareness for this important initiative. By blending purpose-driven messaging with actionable content, we effectively connected with both existing customers and new audiences.
Key Campaign Tactics
- Purpose-Driven Visual Content:
- Developed a series of powerful, emotionally resonant images addressing food insecurity in the United States, highlighting the importance of the campaign.
- Shared this content across Fortune Noodles’ Facebook, Instagram, and Twitter platforms to inspire participation and foster awareness.
- Platform Prioritization:
- Focused on Facebook and Instagram as primary platforms to reach and engage the targeted audience effectively.
- Utilized these platforms to create a social voice and persona that built a connection between Fortune Noodles customers and a broader audience passionate about combating food insecurity.
- Community Engagement and Hashtag Activation:
- Introduced the hashtag #FortuneCares, encouraging participants to share their recipes while ensuring trackability of the campaign’s reach and impact.
- Strengthened community bonds by showcasing user-generated content, amplifying consumer voices, and celebrating their contributions.
- Content Creation and Optimization:
- Produced over 30 pieces of social content weekly, tailored to raise awareness about the campaign and motivate consumers to participate.
- Posts included recipe inspiration, visual storytelling, and reminders about the $5.00 donation and cash prize opportunities.
- Geo-Targeted Ads and Linked Content:
- Designed geo-targeted ad units to amplify awareness in key regions, integrating Fortune Noodles products to drive in-store sales while promoting the campaign.
Created linked posts with clear calls to action, encouraging recipe submissions and directing consumers to retailers carrying Fortune Noodles.
The Post A Recipe To Make A Difference campaign exceeded expectations, creating a tangible impact on both sales and social good:
Engaged Consumer Participation:
The campaign inspired hundreds of consumers to post recipes, significantly increasing brand visibility and engagement across social platforms.
Amplified Social Impact:
The hashtag #FortuneCares gained widespread traction, enabling Fortune Noodles to contribute over $30,000.00 to local Los Angeles food banks.
Boosted In-Store Sales:
Geo-targeted ads successfully drove foot traffic to stores, increasing sales of Fortune Noodles during the campaign period.
Strengthened Brand Loyalty:
By aligning Fortune Noodles with a meaningful cause, Thought For Food & Son helped reinforce the brand’s commitment to making a positive difference in its community.
Conclusion
The Post A Recipe To Make A Difference campaign demonstrated the power of purpose-driven marketing to inspire consumer action, drive sales, and support meaningful causes. Thought For Food & Son’s expertise in social media marketing, content creation, and geo-targeting proved instrumental in achieving these goals, creating a campaign that resonated deeply with both consumers and retailers.

Why Thought For Food & Son
At Thought For Food & Son, we specialize in developing impactful, purpose-driven campaigns that connect food brands with their audiences in authentic and meaningful ways. By combining strategic social media content, innovative advertising, and mission-focused messaging, we ensure measurable success for our clients.
Let’s create something meaningful together. Contact Thought For Food & Son today to learn how we can elevate your brand.

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