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Empowering Consumers to Make a Difference with Fortune Noodles

Post A Recipe To Make A Difference

The Challenge:
Fortune Noodles and JSL Foods set out to create a campaign that would not only engage consumers but also contribute to a meaningful cause. The goal was to encourage consumers to participate in the “Post A Recipe To Make A Difference” campaign by sharing a recipe using Fortune Noodles across their social media platforms. For every recipe posted, Fortune Noodles would donate $5.00 to local Los Angeles food banks.

To further incentivize participation, the campaign included cash prizes, awarding one $500.00 grand prize for the best recipe and nine $100.00 honorable mention winners. JSL Foods also pledged an additional $25,000.00 directly from its sales of Fortune Noodles, amplifying the campaign’s impact.

The Strategy:
Thought For Food & Son designed and executed a multi-channel social media campaign to maximize consumer engagement and drive awareness for this important initiative. By blending purpose-driven messaging with actionable content, we effectively connected with both existing customers and new audiences.

Key Campaign Tactics

  1. Purpose-Driven Visual Content:
    • Developed a series of powerful, emotionally resonant images addressing food insecurity in the United States, highlighting the importance of the campaign.
    • Shared this content across Fortune Noodles’ Facebook, Instagram, and Twitter platforms to inspire participation and foster awareness.
  2. Platform Prioritization:
    • Focused on Facebook and Instagram as primary platforms to reach and engage the targeted audience effectively.
    • Utilized these platforms to create a social voice and persona that built a connection between Fortune Noodles customers and a broader audience passionate about combating food insecurity.
  3. Community Engagement and Hashtag Activation:
    • Introduced the hashtag #FortuneCares, encouraging participants to share their recipes while ensuring trackability of the campaign’s reach and impact.
    • Strengthened community bonds by showcasing user-generated content, amplifying consumer voices, and celebrating their contributions.
  4. Content Creation and Optimization:
    • Produced over 30 pieces of social content weekly, tailored to raise awareness about the campaign and motivate consumers to participate.
    • Posts included recipe inspiration, visual storytelling, and reminders about the $5.00 donation and cash prize opportunities.
  5. Geo-Targeted Ads and Linked Content:
    • Designed geo-targeted ad units to amplify awareness in key regions, integrating Fortune Noodles products to drive in-store sales while promoting the campaign.

Created linked posts with clear calls to action, encouraging recipe submissions and directing consumers to retailers carrying Fortune Noodles.

The Results

The Post A Recipe To Make A Difference campaign exceeded expectations, creating a tangible impact on both sales and social good:

Engaged Consumer Participation:

The campaign inspired hundreds of consumers to post recipes, significantly increasing brand visibility and engagement across social platforms.

Amplified Social Impact:

The hashtag #FortuneCares gained widespread traction, enabling Fortune Noodles to contribute over $30,000.00 to local Los Angeles food banks.

Boosted In-Store Sales:

Geo-targeted ads successfully drove foot traffic to stores, increasing sales of Fortune Noodles during the campaign period.

Strengthened Brand Loyalty:

By aligning Fortune Noodles with a meaningful cause, Thought For Food & Son helped reinforce the brand’s commitment to making a positive difference in its community.

Conclusion

The Post A Recipe To Make A Difference campaign demonstrated the power of purpose-driven marketing to inspire consumer action, drive sales, and support meaningful causes. Thought For Food & Son’s expertise in social media marketing, content creation, and geo-targeting proved instrumental in achieving these goals, creating a campaign that resonated deeply with both consumers and retailers.

Why Thought For Food & Son

At Thought For Food & Son, we specialize in developing impactful, purpose-driven campaigns that connect food brands with their audiences in authentic and meaningful ways. By combining strategic social media content, innovative advertising, and mission-focused messaging, we ensure measurable success for our clients.

Let’s create something meaningful together. Contact Thought For Food & Son today to learn how we can elevate your brand.

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(508) 361-2970

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