Fortune Noodles

Social Media Campaign

An Influencer Campaign To Increase Consumer Engagement And Drive Sales of Fortune Noodles During The Off Peak Summer Months.

Campaign:

Cold Fortune Noodle Salads for Hot Summer Days!

Strategy:

Thought For Food & Son began by identifying like-minded Fortune Noodle enthusiasts, leveraging insights from JSL Foods’ Facebook data. We tailored messaging on platforms like Facebook and Instagram to resonate with Fortune Noodles’ key audience segments.

Our campaign featured influencer partnerships with Linna Eats and Plating & Pairings to inspire consumers, especially in creating Cold Fortune Noodle Salads.

We introduced the first Fortune digital coupon to drive summer sales, complemented by social media content themed around “Cold Fortune Noodle Salads for Hot Summer Days,” boosting consumer interaction.

Our ad units reinforced key messages with enticing recipes and visuals, supported by geo-targeted ads promoting the Fortune Noodle digital coupon to drive in-store sales.

The Results

The #fortunecoldnoodlesalads campaign was implemented for 8 weeks and was highly successful in increasing consumer engagement and driving sales of Fortune Noodles during the off peak summer months.