Campaign:

To increase weekly turns of Fortune Noodles newly slotted Yakisoba Noodle 3 packs and Yakisoba Teriyaki Noodles at Walmart stores in California, Texas, and Florida during off peak seasonal consumption of Asian noodles.

Strategy:

Our social voice and persona focused on building a connection and introducing a whole new group of consumers to the Fortune Noodles. The campaign was tracked by the number of turns per week in each individual Walmart location that received geo-targeting advertisements vs. Walmart Stores that did not receive geo-targeting ads in the same geographical locations.

We created over 20+ pieces of social content per week with selected posts optimized to increase awareness of the new Walmart locations and to influence consumers to purchase Fortune Noodles.

Our ad units supported key messaging that included linked posts for recipe inspiration, visual storytelling, geo-targeting ads that showcased Fortune Noodle products and to drive product awareness that successfully drove in-store sales.