info@tffandson.com

Fortune Noodles

Geo-Targeting Campaign

A Social Media Geo-Targeting Campaign To Increase Weekly Turns at Selected Walmart Stores

Campaign:

Forget Takeout With Fortune Noodles

To increase weekly turns of Fortune Noodles newly slotted Yakisoba Noodle 3 packs and Yakisoba Teriyaki Noodles at Walmart stores in California, Texas, and Florida during off peak seasonal consumption of Asian noodles.

Strategy:

Thought For Food & Son’s first step was to identify like-minded Fortune Noodle consumers based upon JSL Foods Facebook consumer interest selects and demographic information from past successful social media campaigns. We then prioritized Facebook and Instagram allowing us to maximize our messaging efficiency to consumers who matter the most to Fortune Noodles.

Our social voice and persona focused on building a connection and introducing a whole new group of consumers to the Fortune Noodles. The campaign was tracked by the number of turns per week in each individual Walmart location that received geo-targeting advertisements vs. Walmart Stores that did not receive geo-targeting ads in the same geographical locations.

We created over 20+ pieces of social content per week with selected posts optimized to increase awareness of the new Walmart locations and to influence consumers to purchase Fortune Noodles.

Our ad units supported key messaging that included linked posts for recipe inspiration, visual storytelling, geo-targeting ads that showcased Fortune Noodle products and to drive product awareness that successfully drove in-store sales.

The Results

The #ForgetTakeout geo-targeting campaign was implemented for 12 weeks and was highly successful in increasing product awareness and driving product sales of Fortune Noodles across all Walmart Stores.

Ad Recall

Reach

Impressions

CPM

Turns Per Week (Yakisoba Noodle 3 Packs)

Turns Per Week (Yakisoba Teriyaki Noodles)

The Natural Choice for Food Companies

Contact Us

(508) 303-5094

info@tffandson.com

Address

Thought For Food & Son, Inc.
910 Boston Post Road, Suite 250
Marlborough, MA 01752
© 2021Thought for Food & Son