A Social Media Geo-Targeting Campaign to Boost Weekly Turns at Walmart Stores

Forget Takeout with Fortune Noodles

Objective:
To increase weekly sales of Fortune Noodles’ newly slotted Yakisoba Noodle 3-packs and Yakisoba Teriyaki Noodles at Walmart stores in California, Texas, and Florida during the off-peak seasonal period for Asian noodle consumption.

The Challenge:
Asian noodle consumption often sees a seasonal dip during warmer months. The challenge was to overcome this trend by encouraging consumers to discover and purchase Fortune Noodles’ new product offerings at Walmart. The campaign needed to focus on driving in-store sales, increasing brand visibility, and fostering consumer engagement.

The Strategy:
Thought For Food & Son employed a geo-targeting social media campaign designed to directly engage Fortune Noodles’ ideal audience and motivate purchases at Walmart locations in targeted states. By combining data-driven insights, engaging content, and strategic ad placements, we ensured the campaign delivered measurable results.

Key Campaign Tactics

Consumer Insight Analysis:

Used JSL Foods’ Facebook consumer data and past campaign insights to identify Fortune Noodles enthusiasts and determine audience preferences.
Focused on individuals with a proven interest in quick and flavorful meal solutions and Asian cuisine.

Platform Prioritization:

Concentrated efforts on Facebook and Instagram, the platforms most frequented by Fortune Noodles’ core demographic.
Developed tailored messaging to engage shoppers in California, Texas, and Florida Walmart locations, encouraging them to try the new product offerings.

Content Strategy:

Produced 20+ pieces of dynamic social content weekly, including recipe ideas, cooking tips, and Walmart-specific promotions.
Highlighted the versatility and convenience of Fortune Noodles for busy families, students, and professionals.

Recipe Inspiration and Visual Storytelling:

Shared recipes for creative noodle dishes, emphasizing how Fortune Noodles make it easy to prepare delicious meals at home, eliminating the need for takeout.
Used engaging visuals and videos to showcase the flavor, quality, and ease of preparation of Fortune Noodles.

Geo-Targeted Advertising:

Implemented geo-targeted ads specifically aimed at Walmart shoppers in the selected states.
Ads featured messaging about the new Fortune Noodles availability at Walmart, directing consumers to their nearest store

Campaign Performance Tracking:

Tracked success through weekly turnover metrics at targeted Walmart locations, comparing results with non-targeted areas to measure the campaign’s direct impact.

The Results

The Forget Takeout with Fortune Noodles campaign delivered strong outcomes:

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Increased In-Store Sales:

Weekly turns at Walmart locations in California, Texas, and Florida experienced a measurable uplift, exceeding expectations during the off-peak season.

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Boosted Brand Awareness:

Geo-targeted ads and engaging content introduced new consumers to Fortune Noodles, reinforcing the brand’s position as a go-to choice for quick and flavorful meals.

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Enhanced Consumer Engagement:

Social media posts saw significant interaction, with consumers sharing recipes, commenting on their favorite products, and tagging friends in the content.

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Actionable Insights:

The campaign provided valuable data on consumer preferences, informing future marketing strategies and product promotions.

Conclusion

The Forget Takeout with Fortune Noodles campaign showcased Thought For Food & Son’s ability to design targeted, results-driven social media strategies that increase retail sales and build lasting brand connections. By leveraging geo-targeting, compelling content, and data insights, we successfully boosted Fortune Noodles’ presence in key Walmart locations, helping the brand achieve measurable growth during a traditionally challenging season.

Why Thought For Food & Son

At Thought For Food & Son, we specialize in crafting strategic social media campaigns that elevate food brands, connect with their audiences, and drive measurable results. With expertise in geo-targeting, content creation, and retail-focused marketing, we help brands achieve success in the competitive food industry.

Ready to amplify your retail success? Contact Thought For Food & Son today to discover how we can grow your brand.

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