John Nagle, Co. is a fourth generation seafood company that was founded in 1887 on the Boston City waterfront. John Nagel, Co. partners with a select group of domestic and international fishing communities to provide an extraordinary variety of sustainable fresh, frozen and live seafood for their customers.

John Nagle, Co. retained Thought For Food & Son to design a new brand logo and retail packaging to launch their Gulf Stream Edge brand into the U.S. retail marketplace. The new logo and packaging were designed to influence consumers 25+, educated with deposable income and who prepare seafood at home at least twice a month.

Product packaging was designed in a distinctive up-scale consumer friendly package with strong product photography letting consumers know that they are purchasing a healthy delicious seafood product.