Blogger Recipe Challenge

The Challenge

Lifeway Foods, Inc. is America’s leading supplier of the probiotic, fermented beverage known as Kefir. Lifeway Foods retained Thought For Food & Son to initiate its Lifeway Kefir Blogger Recipe Challenge to increase brand awareness and product trial of its Kefir products. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Lifeway Kefir brand advocates. Bloggers created original recipes using Lifeway’s Kefir Plain in the pursuit of great taste. Thought For Food & Son recruited 30 bloggers to participate in the Lifeway Kefir Blogger Recipe Challenge which lasted 3 months.