info@tffandson.com

Lifeway Kefir

Blogger Recipe Challenge

Budweiser Brewmaster’s Premium BBQ Sauces & Marinades Blogger Recipe Challenge

Blogger Recipe Challenge

The Challenge

Lifeway Foods, Inc. is America’s leading supplier of the probiotic, fermented beverage known as Kefir. Lifeway Foods retained Thought For Food & Son to initiate its Lifeway Kefir Blogger Recipe Challenge to increase brand awareness and product trial of its Kefir products. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Lifeway Kefir brand advocates. Bloggers created original recipes using Lifeway’s Kefir Plain in the pursuit of great taste. Thought For Food & Son recruited 30 bloggers to participate in the Lifeway Kefir Blogger Recipe Challenge which lasted 3 months.

The Results

Impressions

Unique Visitors

Facebook Likes & Shares

Re-Pins

Re-Tweets

Instagram Likes

Instagram Comments

Food & Product Photos

The Natural Choice for Food Companies

Contact Us

(508) 303-5094

info@tffandson.com

Address

Thought For Food & Son, Inc.
910 Boston Post Road, Suite 250
Marlborough, MA 01752
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