Lifeway Kefir
Blogger Recipe Challenge
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Blogger Recipe Challenge
The Challenge
Lifeway Foods, Inc. is America’s leading supplier of the probiotic, fermented beverage known as Kefir. Lifeway Foods retained Thought For Food & Son to initiate its Lifeway Kefir Blogger Recipe Challenge to increase brand awareness and product trial of its Kefir products. The challenge was also implemented to originate blogger user generated content, product photography while building a community of Lifeway Kefir brand advocates. Bloggers created original recipes using Lifeway’s Kefir Plain in the pursuit of great taste. Thought For Food & Son recruited 30 bloggers to participate in the Lifeway Kefir Blogger Recipe Challenge which lasted 3 months.
Impressions
Unique Visitors
Facebook Likes & Shares
Re-Pins
Re-Tweets
Instagram Likes
Instagram Comments
Food & Product Photos
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The Natural Choice for Food Companies
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Contact Us
(508) 361-2970
info@tffandson.com
Address
Thought For Food & Son, Inc.
910 Boston Post Road, Suite 140
Marlborough, MA 01752