Say Hello to Summer with Mahón-Menorca Cheese

Campaign Overview
The Hello Summer campaign kicked off in June, inspiring consumers to elevate their summer gatherings with the exceptional flavors of Mahón-Menorca cheese, a treasured import from Spain. This campaign spotlighted the six-month and one-year vintage varieties, newly available at Whole Foods Market locations nationwide.

Objectives

• Increase awareness of Mahón-Menorca cheese among U.S. consumers.
• Drive product trial and purchase at Whole Foods stores.
• Generate engaging, summer-themed social media content to showcase the brand’s versatility.
• Build a community of food lovers and brand advocates.

Execution
Thought For Food & Son designed a dynamic social media strategy centered around influential food bloggers. From June to August, 30 carefully selected bloggers were enlisted to craft innovative summer recipes featuring Mahón-Menorca cheese. These creations ranged from picnic-ready charcuterie boards to warm, melty cheese dishes perfect for summer evenings.

The bloggers shared their recipes across Instagram, Pinterest, and other social media platforms, leveraging visually stunning photography and engaging storytelling. Every post featured Whole Foods Market tags, encouraging their followers to purchase Mahón-Menorca cheese directly.

The Hello Summer campaign successfully elevated Mahon-Menorca’s brand awareness and drove sales during the critical summer months:

The Hello Summer campaign successfully introduced Mahón-Menorca cheese as a must-have for seasonal entertaining. By combining influencer partnerships with a strategic retail focus, the campaign delivered a flavorful summer celebration that connected consumers to an extraordinary culinary experience.