Whole Foods Influencer Campaign
The Hello Summer campaign launched in June, inviting consumers to treat their summer guests to a prized imported cheese from Spain. Thought For Food & Son implemented the campaign by using influential food bloggers to announce that their six month and one year vintage cheeses were now available for purchase at Whole Food stores across the United States.
From June to the end of August, Thought For Food & Son recruited influencers to create summer themed recipes using Mahon-Menorca cheeses that were posted across their social media platforms while tagging Whole Foods on their social media.
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